Pure Storage is a cloud and flash storage company, known for its innovative and dynamic brand identity. Tasked with creating print and digital assets for their employee rewards program, it was important that the fun side of their brand shine through. Drawing inspiration from their physical products, blog posts, and marketing team I created assets that felt current, and highlighted their unique offerings and distinct brand personality.

After working on their branding for over a year Pure told the team that I used their logo and branding “in more creative ways than they do internally.”